Peacock is heading into the jungle. NBCUniversal has ordered a new U.S. version of I’m a Celebrity…Get Me Out of Here!, the long-running British reality competition format, and it has tapped two familiar reality TV personalities to lead the charge: Maura Higgins and Rob Rausch.
The pair, described as breakout names from The Traitors, will host the American reboot as Peacock takes another swing at adapting the hugely popular UK format for U.S. audiences.
Peacock Orders U.S. Version of I’m a Celebrity…Get Me Out of Here!
I’m a Celebrity…Get Me Out of Here! has been a major television staple in the UK for years, known for dropping famous faces into tough outdoor conditions and putting them through a mix of survival-style living, public votes, and often outrageous challenges.
Now, Peacock is betting that the format can find a fresh audience in the United States, especially at a time when competition shows, celebrity reality formats, and social-strategy series continue to perform strongly on streaming.
The new U.S. edition has reportedly been in development for some time, making this order a notable move for NBCUniversal as it continues to build out Peacock’s unscripted TV slate.
Maura Higgins and Rob Rausch Named Hosts
Maura Higgins and Rob Rausch are set to front the series, giving Peacock two hosts with strong reality TV recognition and built-in fan interest. Their casting also signals the streamer’s desire to connect the new show with viewers who already follow personality-driven competition programming.
Higgins has built a sizable following through reality television and entertainment media, while Rausch has also become a recognizable name among fans of the genre. Together, they give the reboot a younger, more social-media-friendly hosting duo than a traditional network revival might have used.
What Is I’m a Celebrity…Get Me Out of Here! About?
The core concept is simple: celebrities are taken out of their comfort zones and placed in a remote environment where they must live together, compete in demanding trials, and face the realities of limited luxuries.
The UK version is especially famous for its extreme challenges, including tasks involving heights, confined spaces, creepy-crawlies, and food trials designed to test just how badly contestants want to stay in the game. While Peacock has not yet revealed the full format details for the U.S. version, fans can likely expect a mix of survival pressure, celebrity drama, and viewer-friendly spectacle.
Why Peacock Is Reviving the Reality Competition Format
For Peacock, the timing makes sense. Reality TV has become a key battleground for streaming services, with unscripted shows often delivering repeat viewing, social conversation, and lower production risk than scripted dramas.
A U.S. I’m a Celebrity…Get Me Out of Here! reboot also gives Peacock a recognizable international brand with room to cast buzzy names from television, music, sports, social media, and other reality franchises.
NBCUniversal has tried to crack the U.S. version before, but the current streaming landscape may give the show a better chance to grow. Peacock can promote it across NBCU platforms, lean into clips built for social sharing, and target viewers already watching competition hits and celebrity-led unscripted series.
Is Peacock’s I’m a Celebrity Reboot Available in the US, UK, or EU?
The new I’m a Celebrity…Get Me Out of Here! U.S. reboot is being made for Peacock, which is primarily available in the United States. Peacock is not widely available as a standalone service in the UK or across the EU in the same way it operates in the U.S.; availability may vary by market through NBCUniversal or Sky-related platforms, but no UK or EU release plan has been announced for this version.
Where to watch: I’m a Celebrity…Get Me Out of Here! U.S. version will stream on Peacock in the U.S. A premiere date has not yet been announced.
Tags: #ImACelebrity #PeacockTV #MauraHiggins #RobRausch #RealityTV
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