Insanity Talent Management, the agency known for representing major British entertainment names including Maya Jama and Roman Kemp, is making a notable move in the UK talent industry with new hires from Independent Talent and Curtis Brown.
The expansion signals fresh momentum for Insanity as it continues to build its profile across television, radio, podcasting, publishing, brand partnerships and digital-first talent. In a competitive market where presenters and creators increasingly move between traditional broadcasting and online platforms, the agency is clearly positioning itself for the next phase of growth.
Insanity Talent Management hires Grace O’Leary from Independent Talent
Grace O’Leary has joined Insanity as Senior Talent Manager after spending 12 years at Independent Talent. During her time there, she worked with a strong list of high-profile broadcasters, writers and media personalities, including Sian Welby, Dolly Alderton and Lauren Laverne.
That background gives Insanity a well-connected operator with deep experience in shaping long-term careers across entertainment and culture. O’Leary’s move is particularly eye-catching because talent managers with established relationships across TV, radio and publishing are increasingly valuable as clients look for opportunities beyond one single medium.
Maya Jama and Roman Kemp agency strengthens its talent team
Insanity has become closely associated with some of the most recognisable faces in British entertainment. Maya Jama’s career has spanned presenting, fashion, beauty, live television and major brand collaborations, while Roman Kemp remains a prominent figure across radio and TV.
By hiring from Independent Talent and Curtis Brown, Insanity is adding experience from two of the UK’s most respected representation houses. Independent Talent has long been a leading name in film, television and broadcasting, while Curtis Brown is known for its strength across literary, acting, presenting and creative talent.
For Insanity, the strategic logic is clear: bring in agents who understand both legacy media and the modern creator economy. The lines between presenter, author, podcaster, influencer and brand ambassador are thinner than ever, and agencies that can manage those overlapping lanes have a major advantage.
Why Insanity’s new agent hires matter in the UK entertainment industry
The UK talent management landscape has been shifting rapidly. Broadcasters want personalities who can bring loyal audiences with them, streaming platforms want recognisable voices, and brands want talent with credibility across social media as well as traditional television.
That has made senior agents and managers a crucial part of the entertainment ecosystem. They are not simply negotiating deals; they are helping talent build multi-platform careers that can include presenting roles, podcasts, books, live events, documentaries and commercial partnerships.
Insanity’s latest hires suggest the company is investing in exactly that kind of career-building expertise. With O’Leary’s arrival from Independent Talent and additional recruitment from Curtis Brown, the agency appears focused on widening its reach and deepening its bench of experienced representation.
Insanity eyes further growth across TV, radio and digital talent
While the agency is already associated with major mainstream names, this expansion points to broader ambitions. The most successful talent firms now operate across entertainment, lifestyle, audio, social video and branded content, giving clients room to grow in several directions at once.
Insanity’s hiring push comes at a time when personality-led media is driving commissioning decisions, audience loyalty and commercial campaigns. For presenters and creators looking to scale up their careers, the right management team can be just as important as the next TV slot or viral clip.
With fresh senior experience joining the company, Insanity Talent Management is making a clear play to remain a major force in British entertainment representation.
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