CAA is adding more firepower to its UK creators division, bringing in Georgia Katz to represent digital-first talent from its London office.
Katz joins the agency after working with talent management firm Mokkingbird. Before that, she built experience at two of the UK creator economy’s best-known names: Insanity Management and Gleam Futures. Her move signals CAA’s continued push into the fast-growing creator space, where online talent is increasingly building careers that stretch far beyond social platforms.
CAA UK Creators Division Adds Georgia Katz in London
In her new role at CAA, Katz will focus on representing digital creators and helping them develop durable, multi-platform businesses across entertainment, media and brand partnerships.
That wording matters. The creator economy is no longer just about posting frequently or landing one-off sponsorship deals. Top digital-first talent is now looking for management and agency support across podcasts, live events, television, publishing, consumer products, scripted and unscripted formats, and long-term brand ventures.
CAA’s UK-based creators division is designed to meet that demand, and Katz’s background puts her squarely in that lane. Her previous roles at Insanity Management and Gleam Futures gave her experience working inside the UK’s creator talent ecosystem, while Mokkingbird added another layer of management-side expertise.
Why Georgia Katz’s CAA Hire Matters for Digital Talent
The Georgia Katz CAA hire comes at a moment when digital creators are becoming more strategic about ownership, audience growth and revenue diversity. For many creators, the goal is no longer simply to become famous online. It is to turn influence into a sustainable business.
That means choosing the right partners. Agencies such as CAA can offer access to entertainment buyers, media companies, advertisers and global brand teams. For creators with strong audiences, that kind of infrastructure can help turn a social following into something broader and more resilient.
Katz is expected to work with digital-first talent on opportunities that move across platforms rather than staying confined to a single app or channel. That approach reflects how audiences now behave: they may discover a creator through short-form video, follow them on YouTube, listen to their podcast, buy their merch, watch them on television or attend a live show.
CAA Strengthens Its Position in the UK Creator Economy
CAA has been steadily building its creator representation business as traditional Hollywood agencies compete for a bigger role in the influencer and digital media market. The UK has become an especially important hub, with British creators driving major audiences across YouTube, TikTok, Instagram, podcasting and emerging entertainment formats.
For CAA, expanding its London creators team is not just about signing internet personalities. It is about identifying talent with the potential to cross into mainstream entertainment and commercial partnerships while maintaining direct relationships with their audience.
Katz’s arrival suggests the agency sees continued growth in the UK creator economy, particularly as brands increase spending on creator-led campaigns and entertainment companies look for talent with built-in fan bases.
What Comes Next for CAA’s Digital-First Talent Strategy
With Georgia Katz joining its UK creators unit, CAA is positioning itself to compete more aggressively for digital-first talent looking to scale internationally. Her work will likely center on creators who want to evolve from content output into long-term businesses with multiple revenue streams.
The hire also underlines a broader industry shift: the line between creator, entertainer, entrepreneur and media brand is getting thinner. For agencies, the opportunity lies in helping talent navigate all of those identities without losing the authenticity that built their audience in the first place.
For creators in the UK and beyond, Katz’s move to CAA is another sign that the creator economy is maturing—and that representation at the highest level is becoming increasingly important.
Tags: #CAA #GeorgiaKatz #CreatorEconomy #DigitalTalent #UKEntertainment
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